This year is the ninth consecutive year that silver has topped the list of favored colors for new cars. Todays silver paint is much more advanced than that which was used when it first became the most popular new car color. Paint technology and car spraying techniques and systems are constantly improving enabling car makers to offer ever increasing ranges of colors for their vehicles.

But while silver, black and white remain at the top of car buyers favored colors Ford has had some success with more eye-catching colors like pale blue, known as Grabber Blue and Molten Orange. The new, subcompact Ford Fiesta that will arrive in the US next year will be available in a range of vibrant, bright colors including bright green and red as well as the popular silver, black and white.

There is much more color variety in Europe where the small car market is very strong with 37% of vehicle sporting red, green, brown and blue paintwork.

Auto manufacturers have also become far more interested in making their interiors more attractive by using accent colors. New paints are being introduced that include glass particles that make the paint shimmer and shine.

Its well known that different colors can have a psychological influence. For example, red has been found to stimulate the body and mind to increase circulation whereas blue has been believed to provide a soothing effect on illnesses and pain. Many psychologists thinke that color therapy is ineffective.

The most popular color choice for new cars fifteen years ago was green with only about 1% of new cars in silver. Color fashions clearly change over time making it near impossible to predict the next hot color.

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